Just like your CV, your covering letter is an opportunity to sell yourself and secure that vital next stage – an interview. It can make all the difference between you being interviewed or not. It can be tailored to the role, it can overcome any concerns you suspect an employer may have about you and finally, it can submit any vital information you need surrounding your application that doesn’t fit anywhere else.
Imagine the covering letter as being similar to speed dating. You have five minutes to show that you understand what the person wants, to describe what you offer and to address any areas the reader may be worried about, turning potential negatives into positives. The covering letter should be easy to read and give a sense of your unique character and personality.