The recession and cuts in public sector expenditure have accelerated the move towards online advertising and away from print media. The impact of this move is really biting in the print media. The comment about “one leading trade journal” per sector is telling. The MJ appears to have won this battle in local government. When job hunting, this emphasises the need to look both online and in print media, to look in a diverse range of websites and to network widely to increase your chances of finding the right role. What will be the next specialist title to disappear?