Graduate recruiters still rely on ‘milkrounds’ despite digitisation

‘Human touch’ is valued and face-to-face visits may even have become more popular.

Face-to-face ‘milkrounds’ remain a crucial part of graduate hiring, despite increased use of technology and social media in the recruitment process, research released yesterday concluded.

Recruiter Alexander Mann Solutions’ study of more than 2,000 global HR professionals identified a growing trend of employers using online channels to target the best candidates for their job.

However, while many organisations make use of digital platforms like Facebook, WhatsApp, LinkedIn and Twitter, the majority were still not confident in their mastery of online tools and additionally relied on face-to-face interaction during their recruitment process.

“The online revolution has enabled employers to reach out to a much wider audience than ever before and to build sustained levels of engagement with candidates, which could only have been dreamed of in the past,” said Sandrine Miller, head of emerging talent consulting at Alexander Mann Solutions. “However, our research has found that the human touch – actually getting in front of individuals face-to-face rather than through a screen – remains vital.”

Stephen Isherwood, chief executive of the Institute of Student Employers, told People Management: “Evidence shows that despite the adoption of new technology by recruiters, face-to-face contact continues to be popular, demonstrating just how effective it is at engaging talent and keeping them interested.

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