The jobs market is in a state of constant change. A wide range of factors impact on the likely channel an employer will choose to fill a vacancy or meet a need. When looking for a role, you have to access the full range of “routes to market” the employer will use. The routes to market vary according to the role, sector, seniority, market conditions, cost, timeframe and a host of other factors. Increasing technological innovation and the decline of the print media is driving employers towards web based recruitment channels to attract candidates. Understanding all the routes to market used by employers for your target roles is key; never rely on one method only. There is competition for roles. By looking in all the right places, you will gain an advantage. One persons appropriate channels will vary from anothers, you must work out the channels which will be bring the greatest return for you.